POINTS MEAN PRIZES AS IDEAL STANDARD UNVEILS DEDICATED INSTALLER PROGRAMME
August 05th 2014
Ideal Standard, the leading provider of innovative and design-driven bathroom solutions has launched Ideal PRO, its first dedicated scheme for the installer community. Working alongside The Plumbers’ Club – Graham’s own loyalty scheme, Ideal PRO delivers an extensive range of both business and product benefits to bathroom installers around the UK.
Working with Graham, the new scheme allows those making purchases in Graham branches to get even more, offering double and triple points for the first three months – in fact members who make purchases at branches of Graham can have their points automatically credited to their Ideal PRO account.
The Ideal PRO programme is an innovative, yet simple online system, that allows members to take advantage of rewards, learn on-the-go and network with the wider industry, all at the touch of a button.
Collecting points is not only limited to Ideal Standard products, but also a selection of Armitage Shanks’ leading ranges, including the highly popular Sandringham 21 collection.
Rewarding Loyalty
Installers who sign-up to Ideal PRO will be rewarded with special offers and points every time they purchase an Ideal Standard product*, from an official stockist. Points can be accumulated for every valid purchase and redeemed for a collection of more than 2.5million awards from homeware to experiences. Collecting points is simple - Ideal PRO members can claim qualifying invoices manually through the Ideal PRO website or via their mobiles.
In addition to points, members will also benefit from personalised offers and exclusive discounts, which reflect their own preferences.
“Graham and Ideal Standard have a proud history of working together to help our customers,” explained Debbie-Sue Price, responsible for Customer Programmes at Graham Plumbers’ Merchant. “As such, this year we launched The Plumbers’ Club. Now The Plumbers Club has partnered with IdealPRO, another industry first, we are in a unique position to offer customers even more fantastic benefits – in fact, Plumbers’ Club members will get extra points when they join the Ideal PRO scheme.”
Dedicated Support and Consumer Confidence
Ideal PRO members will also benefit from a dedicated phone line, ensuring queries are answered swiftly and accurately by an expert team of customer service engineers.
An extended warranty of 10 years will be available on selected taps and brassware, offering customers even more peace of mind with their purchases.
Ideal PRO is available from 1st August 2014 and is open to independent installers – take a look at www.IdealPRO.co.uk
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